Advertisers pay Google when someone clicks on their ads which are placed on
pages that contain text. For example, if you write content about lawn mowers,
you will likely see ads from lawn mower manufacturers and/or retailers on that
page. When someone clicks on those ads, the advertiser pays Google and Google
pays you. Of course, the advertiser is hoping the person that clicked on the
add will actually purchase the lawn mower or whatever they’re offering.
In fact, Google is very strict about the integrity of this process. You are
forbidden to click on your own ads. If you do, your Adsense account will be
terminated and you might never get it back. You are also prohibited from
asking others to click on “your ads”. It makes sense. Why would advertisers
want to pay just so your friends and family could click on your ads when no one
is really interested in purchasing the lawn mower or subject of the ad.
The good news is that it’s not necessary to “cheat.” Google Adsense is so easy
you’ll make more money just going by the rules. Have or write interesting
content that will turn up in search engines and you have “targeted” the right
people to read those ads. Just think, somebody in Indiana buys a lawn mower
and you get a commission!
What Not to Tell Others About the Google Adsense Program – The Most Important
Rule
Sympathy only goes so far. Not only is it against the Google Adsense Program
Policies but if you rely on friends and family members to click on your ads
instead of diligently working the program, you’re cheating yourself – and the
Google Adsense Program.
The “help me out” wail may work when your kid is selling outrageously expensive
candles for the end of the year school party but it has no place in the Google
Adsense Program.
Besides, if you’re asking people to click on your ads, that means you’re not
optimizing your site for valid clicks as well as referrals. Use that same
energy to polish your content and your site. When family and friends ask what
you’ve been up to, you can proudly show them your hard work. When they see how
excited you are, you’ll see your referral revenue go up.